Launch a product

Custom software. Built around how your organization actually works.

Web applications, customer portals, internal tools and dashboards, designed around your processes instead of a vendor’s defaults.

  • Workshop
  • Setup (not offered)
  • Sprint
  • Build & Support

Fixed price per stage; support billed monthly · proposal within 48 hours

Reviewed: 27 October 2026

Who it is for

For organizations whose processes do not fit off-the-shelf software, or who pay for several tools stitched together by hand.

What we deliver

Custom software development

We start with the workflow and the people who use it, design the data model and interface around them, and ship in stages with a demo after each one. AI features are built in where they remove real work. You get the code, documentation and a system your team can run.

  • (01)Designed around your process
  • (02)Built in stages, with demos
  • (03)AI where it removes real work
  • (04)Code and documentation you own
Technology

Tools we use for this.

  • React
  • Next.js
  • TypeScript
  • Node.js
  • PostgreSQL
  • Supabase

We choose the stack that fits your requirements. Tool names describe our skills, not partnerships.

How we deliver it

Build & Support.
Staged, ongoing.

We keep building after launch and look after the system in production.

Included

  1. (01)Discovery and scoping
  2. (02)Interface and experience design
  3. (03)Backend, database and APIs
  4. (04)Integrations with your systems
  5. (05)Testing and deployment
  6. (06)Documentation and handover

Not included

  1. (01)Third-party licence and hosting costs
  2. (02)Data entry or content creation
  3. (03)Support beyond the agreed period (available monthly)

How it runs

  1. (01) · Weeks 1–2

    Scope

    Workflows, users, data and the first stage agreed.

  2. (02) · Per stage

    Build in stages

    A working increment and a demo at the end of each stage.

  3. (03) · After launch

    Run

    Launch, handover and optional ongoing support.

Also available as: Workshop (½–2 days) · Sprint (4 weeks). Compare the formats.

Questions

Questions about
Custom software development.

All questions
Custom software sounds expensive. When is it worth it?

When the software is part of how you compete, when you pay for several tools that do not fit, or when your data cannot leave your control. If an existing product fits, we will recommend it.

How do you price a larger build?

In stages. Each stage gets a fixed price after scoping, so you commit to one stage at a time.

Can our own developers work on it later?

Yes. The code, documentation and deployment are designed for handover.

Next step

Ready for your project?

Talk it through on a free 30-minute call, or send a short brief and get a proposal within 48 hours of scoping.